Sustainable fashion consumption in Europe

Sustainable fashion consumption in Europe is characterised by a conscious and responsible relationship to the purchase and use of clothing. This includes aspects such as

Environmentally friendly production:  the use of environmentally friendly materials and production methods to reduce the carbon footprint and minimise waste.

You can find out about environmentally friendly materials in our learning video

We have also written numerous blog posts about sustainable materials. Have a look here:

We also have looked to sustainable production methods. Have a look here:

Local Production

Digital Innovations

Social responsibility: Fair treatment of workers throughout the supply chain, including decent wages and working conditions.

Transparency and sustainability reporting: Open communication about a company’s sustainability practices to enable customers to make informed choices.

Circular economy: The effort to extend the life cycle of clothing and reduce waste by, for example, buying second-hand clothes or repairing and refurbishing clothes. 

You can find out about circular approaches in our learning video Vintage, Baby.

We have also written numerous blog posts about circular approaches. Have a look here:

Responsible consumption: A conscious approach to one’s wardrobe, for example by avoiding trends and over-consumption, and choosing quality clothing instead of cheap, fast fashion.

  • Capsule Wardrobe (to come)

These are just some of the most important aspects of sustainable fashion consumption in Europe. However, it is important to note that a real shift towards sustainable fashion consumption can only be achieved through a combination of these factors and a comprehensive change in our attitudes and practices.


photo by Noel Nichols auf Unsplash