Label to Watch: Iriedaily – Berlin’s Streetwear Icon Championing Sustainability

In the bustling heart of Berlin, where fashion meets culture, Iriedaily has stood out for nearly 30 years as a beacon of streetwear excellence. Born out of the creative energy that defines the German capital, Iriedaily has not only captured the essence of urban style but has also embraced a commitment to sustainability that sets it apart in the fashion industry. For those seeking a brand that combines cool, authentic streetwear with ethical practices, Iriedaily is undoubtedly a label to watch.

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ISTO. from Lisboa, Portugal

Vasco, and Pedro and Pedro have started ISTO. in 2017 in Lisbon, because they have been searching for men clothes, with a very good quality and an affordable price. Their search stayed unsuccessful, that was when they decided to solve that by themselves. ISTO. stands for I – Independence, S – Superb, T – Transparent and O for  Organic. Nowadays the brand offers women and men classic minimalistic basic clothes in good quality, organic and to a good price. They reveal the true costs (price) of their clothes at every step of the value chain, which is something unique in the fashion industry. Continue reading “ISTO. from Lisboa, Portugal”

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