A closer look at jeans

Have you ever counted how many pairs of jeans you actually have in your wardrobe, and yet you still think about buying another pair? Hopefully we wear them until they fall apart. 150 years ago they were used as hard-wearing workwear, today they are part of our lifestyle. If we want to live more sustainably, the best place to start is with blue jeans. In this article, we tell you why it makes sense to take a close look at jeans.

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Sourcing for fashion production in Berlin

We are interessted in circular textile production processes and using „waste“ as ressources for something new. In urban spaces, like our home town Berlin, we see are lot of interessting sourcing opportunities for the production of clothes and shoes. Cities are main driver of consumption. They produce enormous amounts of waste and pollution (circular.berlin). What if, we use that waste and transform it into something good. To source and produce locally seems to be a good starting point to create a possitive impact. Sustainable production comes with the usage of natural materials or recycling of materials. By recycling plastic waste and other waste, resources can be conserved.  Let’s do a thought experiment and think about waste streams in urban spaces, which could be a sourcing opportunity for textile production. Continue reading “Sourcing for fashion production in Berlin”

Alina Bassi, Kleiderly

Berlin and its tech- and fashion scene is re-inventing itself at the moment. Berlin has a vital community, when it comes to creative industry, incuding fashion. In our research at the intersection of innovation, technology and sustainability in fashion industry, we came across Alina Bassi, founder of Kleiderly. Waste is a major problem in the fashion industry, something what needs to be solved. Kleiderly turns post-consumer waste, which would go to landfills, into new products. A silverlining, when it comes to reducing post-consumer waste in fashion industry and using existing “ressources”,  giving them a new use. We were curious about this technology and its contribution to a sustainable fashion future. We are grateful that Alina answered our questions.  

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