Author: kristina

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What Does Enough Look Like to Me?

In today’s fast-paced world of ever-changing fashion trends and marketing pressures, the question of “How much is enough?” can often feel overwhelming. But if we shift the focus from endless consumption to sufficiency, we can embrace a sustainable and fulfilling approach to clothing. So, what does enough look like to me—and how can it positively impact not just our own well-being, but also society, the environment, and even our wallets?

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Sustainable Fashion Consumption: Rethinking our Wardrobe Choice

In an era of fast fashion, the way we consume clothing has profound implications for both the environment and the people who produce our garments. As consumers, we are often swayed by the allure of cheap, trendy clothes, without fully considering the social and environmental costs that come with each purchase. The concept of the “underconsumption core,” a growing trend in the sustainability movement, encourages us to rethink our relationship with clothing—focusing not on buying less for the sake of scarcity, but on consuming smarter, more consciously. Continue reading “Sustainable Fashion Consumption: Rethinking our Wardrobe Choice”

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How the EU’s Green Claims Directive Protects Consumers from Greenwashing

As environmental concerns grow, more companies are adopting sustainability as part of their brand image. We see terms like “eco-friendly,” “carbon neutral,” and “green” on everything from clothing to cleaning products. But how can you be sure these claims are real and not just marketing tactics? The European Union’s (EU) Green Claims Directive aims to help by protecting consumers from misleading environmental claims, also known as “greenwashing.” Let’s break down what this directive means for you as a consumer and how it will change the way companies communicate their environmental impact.

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Vote for us: Our project Circular Habits – Less is more has been nominated by the European Climate Fund

Help us to win 10.000€ to promote mindful clothing consumption. With your vote, we can spread sustainable habits further.  We have been nominated by the E.ONs Foundation European Climate Fund. Now the public voting is open until 30th of September. 

The voting has been closed. 9 projects have still the chance to win. Keep fingers crossed. Until end of october we will know more. 
💚

Thank you 
Mandy & Kristina



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First free video course out now: “The Power of Second Hand Fashion”🎉

Now it is done, we have published our first online course “The Power of Second Hand Fashion”. In the 15min course you will learn everything you need to know about positive impact of second hand fashion on environement and society. We give you hands on practical guides. With our quizzes you can test your knowlegde. And if you go even further, you will find relevant sources in our information cosmos. We really worked hard to make our vision real. We thank everyone involved in the whole process of making. 
Find the course here: https://autark.berlin/courses/course-1-the-power-of-second-hand-clothing-a-sustainable-choice-for-the-environment-and-society

Best wishes, 
Mandy & Kristina 

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New video-course out now: The Power of Sustainable Materials in Fashion 🎉

We are totally happy to share our seccond course on sustainable materials. It only takes 15 minutes of your time to learn the why and how of embracing a more sustainable lifestyle, when it comes to fashion consumption. Our short videos provide a holistic approach and practicial information on the subject. Have a look now! 
Link to the course: https://autark.berlin/courses/course-2-the-power-of-sustainable-materials-in-fashion

Best wishes, 
Mandy & Kristina 

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Label to Watch: Iriedaily – Berlin’s Streetwear Icon Championing Sustainability

In the bustling heart of Berlin, where fashion meets culture, Iriedaily has stood out for nearly 30 years as a beacon of streetwear excellence. Born out of the creative energy that defines the German capital, Iriedaily has not only captured the essence of urban style but has also embraced a commitment to sustainability that sets it apart in the fashion industry. For those seeking a brand that combines cool, authentic streetwear with ethical practices, Iriedaily is undoubtedly a label to watch.

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Always Something New in Your Wardrobe: The Kleiderei Way to Sustainable Fashion

At autark.berlin, we’re thrilled to celebrate the arrival of Kleiderei in Berlin! This innovative concept is transforming the way we think about fashion and sustainability. With stores now in Cologne, Freiburg, Stuttgart, and Berlin, Kleiderei offers a unique solution for fashion enthusiasts who want to stay stylish while making a positive impact on the environment and society. How, read further.

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Startup to watch Moot – Turning Trash into Treasure – The Upcycling Revolution from Berlin

In the vibrant heart of Berlin, where innovation meets artistry, a small yet mighty label is making waves in the world of sustainable fashion. Moot.eco, an upcycling brand, is turning the concept of “trash” on its head by creating stunning bags, T-shirts, and pouches from discarded leather jackets, fleece jackets, and even bed linens. This isn’t just a trend; it’s a movement that’s reshaping our relationship with fashion, waste, and our planet. Continue reading “Startup to watch Moot – Turning Trash into Treasure – The Upcycling Revolution from Berlin”

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