Sustainable fashion consumption in Europe is characterised by a conscious and responsible relationship to the purchase and use of clothing. This includes aspects such as Continue reading “Sustainable fashion consumption in Europe”
The art of dressing eco friendly
It’s not easy to find a sustainable favorite label. Among all the offers to find out what materials are used to produce clothing, how the processing of the clothing is, how transparent the label acts as a company and whether does it also meet the personal fashion taste. I have been finding relatively quickly a designer who always surprises and inspires me. Gudrun Sjöden! Continue reading “Gudrun Sjöden, designer, brand and sustainability advocate, Sweden”
“It’s as simple as – we just need to change our habits”. Gabriela Hearst is a New York City-based luxury fashion brand founded by Gabriela Hearst with roots in Uruquay. She recently became the head designer of Chloé in Paris, which she transformed into a B-Corp company within two years. We can all learn a lot from Gabriela, whether as a designer, producer or consumer. So let’s take a look. Continue reading “Gabriela Hearst – designer, brand and sustainability advocate, New York”
Danny Reinke is a fashion brand, which combines craftmanship and local production in our hometown Berlin. We came across them during Berlin Fashion Week. We are glad, that we had the chance to ask about his approach, success factors and challenges of local production. Continue reading “Berlin-based Prêt-à-Couture brand Danny Reinke”
MYKITA sets standards for sustainable urban production in the fashion industry with its modern manufactory. The Berlin brand has been designing & producing beautiful eyewear under one roof since 2003, today at MYKITA HAUS. The purposeful products combine craftmanship and high technology. Innovation and sustainability are the key of the MYKITA DNA. MYKITA pioneers the industry with its holistic approach. Founder Moritz Krüger was driven by a clear aesthetic vision and the willingness to produce something himself, to be curious and to constantly question the status quo. By the novelty of the first product design, the founder were forced to set up their own production and to develop the machines and processes for the specific needs. Continue reading “Berlin-based eyewear brand MYKITA”
Trippen, the sustainble internationally renowned avant-garde shoe brand from Berlin, was founded three decades ago. We are pleased that Michael Oehler, founder of Trippen, took the time to answer our questions about the advantages of local production, the challenges as well as the role of local customers. Continue reading “Berlin-based avant-garde shoe brand Trippen”
We have already looked at sourcing raw materials for the garment industry from a city’s waste. Cities consume 75% of the world’s natural resources (Ellen McArthur Foundation, 2021). Besides the materials used, the way clothes are made also has a big impact on the environment. A pair of fast fashion jeans has travelled up to 50,000 km across several contingents by the time it is bought and used in our country. This is not a sustainable production method. How can the fashion production be made sustainable and local? Continue reading “Sustainable Fashion Production in Berlin”
We are interessted in circular textile production processes and using „waste“ as ressources for something new. In urban spaces, like our home town Berlin, we see are lot of interessting sourcing opportunities for the production of clothes and shoes. Cities are main driver of consumption. They produce enormous amounts of waste and pollution (circular.berlin). What if, we use that waste and transform it into something good. To source and produce locally seems to be a good starting point to create a possitive impact. Sustainable production comes with the usage of natural materials or recycling of materials. By recycling plastic waste and other waste, resources can be conserved. Let’s do a thought experiment and think about waste streams in urban spaces, which could be a sourcing opportunity for textile production. Continue reading “Sourcing for fashion production in Berlin”
We had the pleasure of having CEO and founder Franziska Anna Michel of YOONA Technology in Berlin take time to answer our questions about technology and sustainability. Yoona Tech uses artificial intelligence to automate the fashion design process. The sustainable fashion future is already here.
Continue reading “Franziska Anna Michel, YOONA Technology, Berlin”
Vasco, and Pedro and Pedro have started ISTO. in 2017 in Lisbon, because they have been searching for men clothes, with a very good quality and an affordable price. Their search stayed unsuccessful, that was when they decided to solve that by themselves. ISTO. stands for I – Independence, S – Superb, T – Transparent and O for Organic. Nowadays the brand offers women and men classic minimalistic basic clothes in good quality, organic and to a good price. They reveal the true costs (price) of their clothes at every step of the value chain, which is something unique in the fashion industry. Continue reading “ISTO. from Lisboa, Portugal”
