Category: blog

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What Does Enough Look Like to Me?

In today’s fast-paced world of ever-changing fashion trends and marketing pressures, the question of “How much is enough?” can often feel overwhelming. But if we shift the focus from endless consumption to sufficiency, we can embrace a sustainable and fulfilling approach to clothing. So, what does enough look like to me—and how can it positively impact not just our own well-being, but also society, the environment, and even our wallets?

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Sustainable Fashion Consumption: Rethinking our Wardrobe Choice

In an era of fast fashion, the way we consume clothing has profound implications for both the environment and the people who produce our garments. As consumers, we are often swayed by the allure of cheap, trendy clothes, without fully considering the social and environmental costs that come with each purchase. The concept of the “underconsumption core,” a growing trend in the sustainability movement, encourages us to rethink our relationship with clothing—focusing not on buying less for the sake of scarcity, but on consuming smarter, more consciously. Continue reading “Sustainable Fashion Consumption: Rethinking our Wardrobe Choice”

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How the EU’s Green Claims Directive Protects Consumers from Greenwashing

As environmental concerns grow, more companies are adopting sustainability as part of their brand image. We see terms like “eco-friendly,” “carbon neutral,” and “green” on everything from clothing to cleaning products. But how can you be sure these claims are real and not just marketing tactics? The European Union’s (EU) Green Claims Directive aims to help by protecting consumers from misleading environmental claims, also known as “greenwashing.” Let’s break down what this directive means for you as a consumer and how it will change the way companies communicate their environmental impact.

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Label to Watch: Iriedaily – Berlin’s Streetwear Icon Championing Sustainability

In the bustling heart of Berlin, where fashion meets culture, Iriedaily has stood out for nearly 30 years as a beacon of streetwear excellence. Born out of the creative energy that defines the German capital, Iriedaily has not only captured the essence of urban style but has also embraced a commitment to sustainability that sets it apart in the fashion industry. For those seeking a brand that combines cool, authentic streetwear with ethical practices, Iriedaily is undoubtedly a label to watch.

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Always Something New in Your Wardrobe: The Kleiderei Way to Sustainable Fashion

At autark.berlin, we’re thrilled to celebrate the arrival of Kleiderei in Berlin! This innovative concept is transforming the way we think about fashion and sustainability. With stores now in Cologne, Freiburg, Stuttgart, and Berlin, Kleiderei offers a unique solution for fashion enthusiasts who want to stay stylish while making a positive impact on the environment and society. How, read further.

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Startup to watch Moot – Turning Trash into Treasure – The Upcycling Revolution from Berlin

In the vibrant heart of Berlin, where innovation meets artistry, a small yet mighty label is making waves in the world of sustainable fashion. Moot.eco, an upcycling brand, is turning the concept of “trash” on its head by creating stunning bags, T-shirts, and pouches from discarded leather jackets, fleece jackets, and even bed linens. This isn’t just a trend; it’s a movement that’s reshaping our relationship with fashion, waste, and our planet. Continue reading “Startup to watch Moot – Turning Trash into Treasure – The Upcycling Revolution from Berlin”

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Bridging the Gap: Aligning Sustainable Attitudes, Values, and Actions in Fashion Consumption

In a world where fast fashion prevails, embracing sustainable practices in our wardrobe choices has become increasingly crucial. However, despite our best intentions, there often exists a disparity between our sustainable attitudes and our actual consumption behaviors. This phenomenon, known as the Behavior Gap, highlights the disconnect between what we know we should do and what we actually do. But fear not, for bridging this gap is not only possible but essential for cultivating a truly sustainable fashion ethos. Let’s delve into how we can align our values with our actions, fostering a harmonious relationship with sustainable fashion. Continue reading “Bridging the Gap: Aligning Sustainable Attitudes, Values, and Actions in Fashion Consumption”

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Embracing Sustainable Fashion: Cultivating Habits in Harmony with Nature and Society

In a world brimming with fast-paced trends and disposable fashion, the allure of sustainable style beckons us towards a more conscientious way of dressing. It’s not merely about the clothes we wear, but the values we uphold and the impact we leave on our planet and communities. As consumers, we possess the power to shape a more sustainable future through the daily choices we make. By embracing the philosophy of “Atomic Habits” and weaving eco-conscious practices into our routine, we can foster positive change while nurturing a deeper connection with both nature and society. Continue reading “Embracing Sustainable Fashion: Cultivating Habits in Harmony with Nature and Society”

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Introducing SANE: The holistic Fashion Certification

In the world of fashion certifications, where countless options focus on distinct aspects, consumers and brands often find themselves lost in a sea of choices. The intricate nuances of each certification can confound consumers, leaving them uncertain about making informed purchases. Simultaneously, brands face the challenge of embarking on a sustainable journey, determining the most suitable certifications to adopt for a comprehensive approach, and effectively conveying their sustainable accomplishments without perplexing their clientele. Continue reading “Introducing SANE: The holistic Fashion Certification”

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Celebrating Innovation and Sustainability: Our Journey with Young Climathon – Inspiring Young Minds Shaping a Greener Future

It was a great honour for us to be part of the Young Climathon project and to admire the inspiring and great ideas of the students who worked with a wonderful energy on sustainable solutions to inform about fashion production and recycling. The Young Climathon has grown into a global movement that engages citizens in climate action and provides cities with continuous support for their local challenges. The Young Climathon is a platform, where students come together to address a specific climate issue and, with the help of mentors and various methodological tools, develop innovative solutions and turn them into projects.
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