Startup to watch Moot – Turning Trash into Treasure – The Upcycling Revolution from Berlin

In the vibrant heart of Berlin, where innovation meets artistry, a small yet mighty label is making waves in the world of sustainable fashion., an upcycling brand, is turning the concept of “trash” on its head by creating stunning bags, T-shirts, and pouches from discarded leather jackets, fleece jackets, and even bed linens. This isn’t just a trend; it’s a movement that’s reshaping our relationship with fashion, waste, and our planet.

The Art of Upcycling: Fashion with a Conscience

Imagine a world where every discarded piece of fabric or worn-out garment has the potential for a new life. embodies this vision by meticulously transforming old, unwanted items into fashionable, functional accessories and apparel. Each piece is unique, bearing the marks of its previous life, yet reimagined with creativity and care. By rescuing materials that would otherwise end up in landfills, is reducing waste and encouraging a more sustainable approach to consumption.

Bags with a Story, T-Shirts with a Twist

A bag isn’t just an accessory; it’s a narrative of transformation. Picture a leather jacket, once a staple in someone’s wardrobe, now reborn as a chic, durable bag that catches eyes and starts conversations. These bags carry the stories of their past lives while serving a new purpose, blending history with modern style. The same goes for their fleece jackets turned cozy, stylish totes and pouches crafted from soft, repurposed bed linens.

And then there are the T-shirts, each crafted from high-quality bed linens that have been given a new lease on life. These T-shirts are soft, comfortable, and stylish, offering a unique twist on casual wear. Each shirt is a testament to the creativity and ingenuity that defines, turning what was once considered waste into wearable art.

Positive Impact on Society and the Environment

Environmental Benefits

The fashion industry is notorious for its environmental footprint. By choosing upcycled products from, consumers are making a conscious choice to reduce demand for new materials, thus decreasing the strain on natural resources. Every leather bag made from an old jacket means less demand for new leather, which in turn means fewer chemicals, less water usage, and reduced greenhouse gas emissions. Similarly, T-shirts made from bed linens reduce the need for new cotton, saving water and reducing pesticide use. It’s a small step with a significant impact.

Social Influence’s influence extends beyond environmental benefits. They are setting a powerful example for how businesses can operate sustainably, inspiring both consumers and other brands to rethink their practices. By highlighting the beauty and utility of upcycled products, they challenge the throwaway culture and promote a mindset of reuse and longevity. This cultural shift is crucial for creating a more sustainable future.

Creating Jobs and Community Impact

But the positive impact of doesn’t stop at sustainability. By operating out of Berlin, they are creating local jobs and supporting the community. Each upcycled bag, T-shirt, and pouch is crafted by skilled artisans who are passionate about their work. This not only provides employment opportunities but also fosters a sense of community and pride among the workers. In a world where fast fashion often means exploitative labor practices, is proving that fashion can be ethical, sustainable, and socially responsible.

Join the Upcycling Revolution

Embracing upcycled fashion isn’t just about owning a unique, stylish item; it’s about being part of a larger movement towards sustainability and responsible consumption. By choosing, you’re not just purchasing a bag; you’re supporting a vision of a world where waste is minimized, creativity is maximized, and every product has a story to tell.

A Call to Action

We, at, are proud to support brands like that are leading the way in sustainable fashion. We invite you to explore their collection and experience firsthand the beauty of upcycled products. Let’s transform our approach to consumption, one bag at a time.


Discover more about and browse their latest creations by visiting their website. Follow them on social media to stay updated on new releases and behind-the-scenes stories of their upcycling process.

Join us in celebrating the ingenuity and creativity of upcycling. Together, we can make a difference – one rescued leather jacket, one repurposed fleece, and one upcycled bed sheet at a time. Welcome to the future of fashion, where trash becomes treasure and every item is crafted with a conscience.

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