sustainable fashion – Page 2

October 10, 2020November 18, 2022

ISTO. from Lisboa, Portugal

Vasco, and Pedro and Pedro have started ISTO. in 2017 in Lisbon, because they have been searching for men clothes, with a very good quality and an affordable price. Their search stayed unsuccessful, that was when they decided to solve that by themselves. ISTO. stands for I – Independence, S – Superb, T – Transparent and O for Organic. Nowadays the brand offers women and men classic minimalistic basic clothes in good quality, organic and to a good price. They reveal the true costs (price) of their clothes at every step of the value chain, which is something unique in the fashion industry. Continue reading “ISTO. from Lisboa, Portugal”

March 29, 2020November 18, 2022

Myssy from Pöytyä

A friend of mine told me about the Finnish fashion brand, which has an own sheep herd. And even better, local grannies are knitting the wool hats of Myssy. Janne and Anna have started a farmed-based fashion brand in 2009. Myssy is Finnish and means funky wool hat. Janne and Anna live and work on their sheep farm in Finland. They have set up a holistic approach to produce wool accessories in line with nature and society. Continue reading “Myssy from Pöytyä”

March 28, 2020November 18, 2022

Mud Jeans from Laren

Mud Jeans is a real pioneer when it comes to circularity and cradle-2-cradle in the fashion industry. They produce and offer jeans in a sustainable manner. How can it be sustainable, to offer one of the “dirtiest” garments in the world? Mud Jeans revolutionizes the fashion industry by introducing the concept of “service” instead of “ownership” with they awarded “lease a jeans” system. We had the chance to meet lovely Linda from Mud Jeans at Neonyt 01/2020 and talked about their idea. Continue reading “Mud Jeans from Laren”

February 5, 2020November 18, 2022

SKFK from Bilbao

SKFK is a European ethnical fashion brand from Bilbao, Spain. It was founded by Mikel Feijoo Elzo. In 2018, the brand changed its name from Skunkfunk to SKFK. SKFK is a brand, which has been founded by friends with no backgrounds in fashion industry in 1999. The success story started with t-shirts and not really any specific sustainable goals. While growing they get to know the “real fashion industry”, what makes them think twice and react. Nowadays, SKFK is designing and selling organic and recycled women wear and accessories. Continue reading “SKFK from Bilbao”