Have you ever counted how many pairs of jeans you actually have in your wardrobe, and yet you still think about buying another pair? Hopefully we wear them until they fall apart. 150 years ago they were used as hard-wearing workwear, today they are part of our lifestyle. If we want to live more sustainably, the best place to start is with blue jeans. In this article, we tell you why it makes sense to take a close look at jeans.
Transparency in the textile supply chain is important for many reasons and is increasingly demanded politically as well as by us consumers. According to a study by Fashion Revolution, 75% of consumers say they want more information when buying clothes (Fashion Revolution Consumer Survey Report 2020). They want to know where the material comes from, under what circumstances was the garment produced, where and by whom? Continue reading “Transparency in the textile chain”
Project CECE is an online platform for buying sustainable and fair fashion, offering access to selected brands and products that meet five sustainability criteria: Fair trade, Environmentally friendly, Vegan, Locally produced, Good cause. The feature of being able to search for products specifically according to materials and certificates is particularly great. This is a real boon for anyone who has been involved with sustainable fashion for a while. It is also nice that there are many small brands that are not found on every platform. Continue reading “CECE Project, Amsterdam, Niederlande”
“It’s as simple as – we just need to change our habits”. Gabriela Hearst is a New York City-based luxury fashion brand founded by Gabriela Hearst with roots in Uruquay. She recently became the head designer of Chloé in Paris, which she transformed into a B-Corp company within two years. We can all learn a lot from Gabriela, whether as a designer, producer or consumer. So let’s take a look. Continue reading “Gabriela Hearst – designer, brand and sustainability advocate, New York”
“Wood-based fibres for fashion are “a choice we all need to be aware of for a better life on our planet.” The majority of textiles today are still made of petroleum-based synthetic fibres. A limited raw material whose use is not good for our environment. Washing clothes made of synthetic fibres releases huge amounts of tiny particles into the oceans. An alternative are materials made from renewable, compostable raw materials. In the textile industry, this includes wood, especially TENCEL. Cellulose fibres made from wood currently account for 6 percent of total global fibre production. Clothing made of wood is pleasant to wear on the skin. We took a closer look at the material. Continue reading “Wood”
In the search for sustainable materials for the clothing industry, algae seem to be an interesting alternative to cotton, for example, because they grow highly regeneratively in seawater, for example, and require virtually no water for processing. In addition, algae substances have a vitalising effect. We have taken a look at the special features and challenges. Continue reading “Algae”
In order to achieve environmentally friendly circular value creation processes in the clothing sector, we need to look at what we do with the things we can no longer use ourselves. Continue reading “Disposal: Where to put my compostable T-shirt?”
Danny Reinke is a fashion brand, which combines craftmanship and local production in our hometown Berlin. We came across them during Berlin Fashion Week. We are glad, that we had the chance to ask about his approach, success factors and challenges of local production. Continue reading “Berlin-based Prêt-à-Couture brand Danny Reinke”
For some time now, cactus leather from the company ADRIANO DI MARTI and its product desserto from Mexico has been used and celebrated in the fashion world as a sustainable alternative to leather. The founders Adrián López Velarde and Marte Cázarez have developed a patented process for producing cactus leather. Continue reading “Cactus leather Desserto, Mexico”
MYKITA sets standards for sustainable urban production in the fashion industry with its modern manufactory. The Berlin brand has been designing & producing beautiful eyewear under one roof since 2003, today at MYKITA HAUS. The purposeful products combine craftmanship and high technology. Innovation and sustainability are the key of the MYKITA DNA. MYKITA pioneers the industry with its holistic approach. Founder Moritz Krüger was driven by a clear aesthetic vision and the willingness to produce something himself, to be curious and to constantly question the status quo. By the novelty of the first product design, the founder were forced to set up their own production and to develop the machines and processes for the specific needs. Continue reading “Berlin-based eyewear brand MYKITA”
