How the EU’s Green Claims Directive Protects Consumers from Greenwashing

As environmental concerns grow, more companies are adopting sustainability as part of their brand image. We see terms like “eco-friendly,” “carbon neutral,” and “green” on everything from clothing to cleaning products. But how can you be sure these claims are real and not just marketing tactics? The European Union’s (EU) Green Claims Directive aims to help by protecting consumers from misleading environmental claims, also known as “greenwashing.” Let’s break down what this directive means for you as a consumer and how it will change the way companies communicate their environmental impact.

Continue reading “How the EU’s Green Claims Directive Protects Consumers from Greenwashing”

Vote for us: Our project Circular Habits – Less is more has been nominated by the European Climate Fund

Help us to win 10.000€ to promote mindful clothing consumption. With your vote, we can spread sustainable habits further.  We have been nominated by the E.ONs Foundation European Climate Fund. Now the public voting is open until 30th of September. 

The voting has been closed. 9 projects have still the chance to win. Keep fingers crossed. Until end of october we will know more. 
💚

Thank you 
Mandy & Kristina



First free video course out now: “The Power of Second Hand Fashion”🎉

Now it is done, we have published our first online course “The Power of Second Hand Fashion”. In the 15min course you will learn everything you need to know about positive impact of second hand fashion on environement and society. We give you hands on practical guides. With our quizzes you can test your knowlegde. And if you go even further, you will find relevant sources in our information cosmos. We really worked hard to make our vision real. We thank everyone involved in the whole process of making. 
Find the course here: https://autark.berlin/courses/course-1-the-power-of-second-hand-clothing-a-sustainable-choice-for-the-environment-and-society

Best wishes, 
Mandy & Kristina 

New video-course out now: The Power of Sustainable Materials in Fashion 🎉

We are totally happy to share our seccond course on sustainable materials. It only takes 15 minutes of your time to learn the why and how of embracing a more sustainable lifestyle, when it comes to fashion consumption. Our short videos provide a holistic approach and practicial information on the subject. Have a look now! 
Link to the course: https://autark.berlin/courses/course-2-the-power-of-sustainable-materials-in-fashion

Best wishes, 
Mandy & Kristina 

Label to Watch: Iriedaily – Berlin’s Streetwear Icon Championing Sustainability

In the bustling heart of Berlin, where fashion meets culture, Iriedaily has stood out for nearly 30 years as a beacon of streetwear excellence. Born out of the creative energy that defines the German capital, Iriedaily has not only captured the essence of urban style but has also embraced a commitment to sustainability that sets it apart in the fashion industry. For those seeking a brand that combines cool, authentic streetwear with ethical practices, Iriedaily is undoubtedly a label to watch.

Continue reading “Label to Watch: Iriedaily – Berlin’s Streetwear Icon Championing Sustainability”

Always Something New in Your Wardrobe: The Kleiderei Way to Sustainable Fashion

At autark.berlin, we’re thrilled to celebrate the arrival of Kleiderei in Berlin! This innovative concept is transforming the way we think about fashion and sustainability. With stores now in Cologne, Freiburg, Stuttgart, and Berlin, Kleiderei offers a unique solution for fashion enthusiasts who want to stay stylish while making a positive impact on the environment and society. How, read further.

Continue reading “Always Something New in Your Wardrobe: The Kleiderei Way to Sustainable Fashion”

Startup to watch Moot – Turning Trash into Treasure – The Upcycling Revolution from Berlin

In the vibrant heart of Berlin, where innovation meets artistry, a small yet mighty label is making waves in the world of sustainable fashion. Moot.eco, an upcycling brand, is turning the concept of “trash” on its head by creating stunning bags, T-shirts, and pouches from discarded leather jackets, fleece jackets, and even bed linens. This isn’t just a trend; it’s a movement that’s reshaping our relationship with fashion, waste, and our planet. Continue reading “Startup to watch Moot – Turning Trash into Treasure – The Upcycling Revolution from Berlin”

Bridging the Gap: Aligning Sustainable Attitudes, Values, and Actions in Fashion Consumption

In a world where fast fashion prevails, embracing sustainable practices in our wardrobe choices has become increasingly crucial. However, despite our best intentions, there often exists a disparity between our sustainable attitudes and our actual consumption behaviors. This phenomenon, known as the Behavior Gap, highlights the disconnect between what we know we should do and what we actually do. But fear not, for bridging this gap is not only possible but essential for cultivating a truly sustainable fashion ethos. Let’s delve into how we can align our values with our actions, fostering a harmonious relationship with sustainable fashion. Continue reading “Bridging the Gap: Aligning Sustainable Attitudes, Values, and Actions in Fashion Consumption”

Embracing Sustainable Fashion: Cultivating Habits in Harmony with Nature and Society

In a world brimming with fast-paced trends and disposable fashion, the allure of sustainable style beckons us towards a more conscientious way of dressing. It’s not merely about the clothes we wear, but the values we uphold and the impact we leave on our planet and communities. As consumers, we possess the power to shape a more sustainable future through the daily choices we make. By embracing the philosophy of “Atomic Habits” and weaving eco-conscious practices into our routine, we can foster positive change while nurturing a deeper connection with both nature and society. Continue reading “Embracing Sustainable Fashion: Cultivating Habits in Harmony with Nature and Society”

Cookie Consent Banner by Real Cookie Banner