Mud Jeans is a real pioneer when it comes to circularity and cradle-2-cradle in the fashion industry. They produce and offer jeans in a sustainable manner. How can it be sustainable, to offer one of the “dirtiest” garments in the world? Mud Jeans revolutionizes the fashion industry by introducing the concept of “service” instead of “ownership” with they awarded “lease a jeans” system. We had the chance to meet lovely Linda from Mud Jeans at Neonyt 01/2020 and talked about their idea. Continue reading “Mud Jeans from Laren”
Teemill from Isle-of-Wright
I come across the startup Teemill during my studies at Copenhagen Business School of Sustainable Fashion. Teemill, located at the beautiful landscape of the Isle of Wright, is one of the most interesting startups in fashion industry, when it comes to combining digitalization and sustainability. Continue reading “Teemill from Isle-of-Wright”