A closer look at jeans

Have you ever counted how many pairs of jeans you actually have in your wardrobe, and yet you still think about buying another pair? Hopefully we wear them until they fall apart. 150 years ago they were used as hard-wearing workwear, today they are part of our lifestyle. If we want to live more sustainably, the best place to start is with blue jeans. In this article, we tell you why it makes sense to take a close look at jeans.

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CECE Project, Amsterdam, Niederlande

Project CECE is an online platform for buying sustainable and fair fashion, offering access to selected brands and products that meet five sustainability criteria: Fair trade, Environmentally friendly, Vegan, Locally produced, Good cause. The feature of being able to search for products specifically according to materials and certificates is particularly great. This is a real boon for anyone who has been involved with sustainable fashion for a while. It is also nice that there are many small brands that are not found on every platform. Continue reading “CECE Project, Amsterdam, Niederlande”


Wood-based fibres for fashion are “a choice we all need to be aware of for a better life on our planet.” The majority of textiles today are still made of petroleum-based synthetic fibres. A limited raw material whose use is not good for our environment. Washing clothes made of synthetic fibres releases huge amounts of tiny particles into the oceans. An alternative are materials made from renewable, compostable raw materials. In the textile industry, this includes wood, especially TENCEL. Cellulose fibres made from wood currently account for 6 percent of total global fibre production. Clothing made of wood is pleasant to wear on the skin. We took a closer look at the material. Continue reading “Wood”

Sustainable Fashion Production in Berlin

We have already looked at sourcing raw materials for the garment industry from a city’s waste. Cities consume 75% of the world’s natural resources (Ellen McArthur Foundation, 2021). Besides the materials used, the way clothes are made also has a big impact on the environment. A pair of fast fashion jeans has travelled up to 50,000 km across several contingents by the time it is bought and used in our country. This is not a sustainable production method. How can the fashion production be made sustainable and local? Continue reading “Sustainable Fashion Production in Berlin”

ISTO. from Lisboa, Portugal

Vasco, and Pedro and Pedro have started ISTO. in 2017 in Lisbon, because they have been searching for men clothes, with a very good quality and an affordable price. Their search stayed unsuccessful, that was when they decided to solve that by themselves. ISTO. stands for I – Independence, S – Superb, T – Transparent and O for  Organic. Nowadays the brand offers women and men classic minimalistic basic clothes in good quality, organic and to a good price. They reveal the true costs (price) of their clothes at every step of the value chain, which is something unique in the fashion industry. Continue reading “ISTO. from Lisboa, Portugal”

NEFFA from Soest

I have first met Aniela, founder of NEFFA, at this year’s Wear It in Berlin. The name NEFFA means “net effe anders” in Dutch, wanting to do things just a bit differently. NEFFA has been founded in 2004 by Aniela. She is really inspiring und entrepreneurial in finding solutions for the challenges in fashion industry. Aniela does not believe that changing the consumption behavior of billions of people is possible. Continue reading “NEFFA from Soest”