Looop, the first in-store direct-to customer recycling system form garment to garment (G-2-G), is now live in Europe, Stockholm, Sweden. Before, it was set up in Hong Kong. With looop, used clothes, post-consumer waste, will be transformed in new clothes, within a few hours. The groundbreaking technology presents a solution, heading into the right direction, towards a circular economy. Continue reading “H&M Foundation & HKRITA, Stockholm”