When we go out into nature and go on an adventure, we want to be highly functionally equipped so that we don’t freeze, get wet and can still move sportily and well. Unfortunately, a large part of outdoor fashion consists of materials that are neither good for us nor for nature. Let’s take a closer look.
I have first met Aniela, founder of NEFFA, at this year’s Wear It in Berlin. The name NEFFA means “net effe anders” in Dutch, wanting to do things just a bit differently. NEFFA has been founded in 2004 by Aniela. She is really inspiring und entrepreneurial in finding solutions for the challenges in fashion industry. Aniela does not believe that changing the consumption behavior of billions of people is possible. Continue reading “NEFFA from Soest”
Two leading universities of Finland, Aalto University and University of Helsinki, have created a new sustainable fiber, which has the potential to transform the fashion industry for good. Ioncell is a technology that turns used textiles, pulp or even old newspapers into new textile fibers sustainably and without harmful chemicals. Continue reading “Ioncell from Helsinki”
