Tag: berlin

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Label to Watch: Iriedaily – Berlin’s Streetwear Icon Championing Sustainability

In the bustling heart of Berlin, where fashion meets culture, Iriedaily has stood out for nearly 30 years as a beacon of streetwear excellence. Born out of the creative energy that defines the German capital, Iriedaily has not only captured the essence of urban style but has also embraced a commitment to sustainability that sets it apart in the fashion industry. For those seeking a brand that combines cool, authentic streetwear with ethical practices, Iriedaily is undoubtedly a label to watch.

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Always Something New in Your Wardrobe: The Kleiderei Way to Sustainable Fashion

At autark.berlin, we’re thrilled to celebrate the arrival of Kleiderei in Berlin! This innovative concept is transforming the way we think about fashion and sustainability. With stores now in Cologne, Freiburg, Stuttgart, and Berlin, Kleiderei offers a unique solution for fashion enthusiasts who want to stay stylish while making a positive impact on the environment and society. How, read further.

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Malaikaraiss, Berlin

There are now many fashion labels that are committed to sustainability. One of them is the Berlin fashion label Malaikaraiss. Founder and namesake Malaika Raiss has been focusing on sustainable production methods and material selection since the label was founded in 2010. But what exactly does sustainability mean for the label and how does it implement it?

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Berlin-based eyewear brand MYKITA

MYKITA sets standards for sustainable urban production in the fashion industry with its modern manufactory. The Berlin brand has been designing & producing beautiful eyewear under one roof since 2003, today at MYKITA HAUS. The purposeful products combine craftmanship and high technology. Innovation and sustainability are the key of the MYKITA DNA. MYKITA pioneers the industry with its holistic approach. Founder Moritz Krüger was driven by a clear aesthetic vision and the willingness to produce something himself, to be curious and to constantly question the status quo. By the novelty of the first product design, the founder were forced to set up their own production and to develop the machines and processes for the specific needs. Continue reading “Berlin-based eyewear brand MYKITA”

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Sustainable Fashion Production in Berlin

We have already looked at sourcing raw materials for the garment industry from a city’s waste. Cities consume 75% of the world’s natural resources (Ellen McArthur Foundation, 2021). Besides the materials used, the way clothes are made also has a big impact on the environment. A pair of fast fashion jeans has travelled up to 50,000 km across several contingents by the time it is bought and used in our country. This is not a sustainable production method. How can the fashion production be made sustainable and local? Continue reading “Sustainable Fashion Production in Berlin”

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Sourcing for fashion production in Berlin

We are interessted in circular textile production processes and using „waste“ as ressources for something new. In urban spaces, like our home town Berlin, we see are lot of interessting sourcing opportunities for the production of clothes and shoes. Cities are main driver of consumption. They produce enormous amounts of waste and pollution (circular.berlin). What if, we use that waste and transform it into something good. To source and produce locally seems to be a good starting point to create a possitive impact. Sustainable production comes with the usage of natural materials or recycling of materials. By recycling plastic waste and other waste, resources can be conserved.  Let’s do a thought experiment and think about waste streams in urban spaces, which could be a sourcing opportunity for textile production. Continue reading “Sourcing for fashion production in Berlin”

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Alina Bassi, Kleiderly

Berlin and its tech- and fashion scene is re-inventing itself at the moment. Berlin has a vital community, when it comes to creative industry, incuding fashion. In our research at the intersection of innovation, technology and sustainability in fashion industry, we came across Alina Bassi, founder of Kleiderly. Waste is a major problem in the fashion industry, something what needs to be solved. Kleiderly turns post-consumer waste, which would go to landfills, into new products. A silverlining, when it comes to reducing post-consumer waste in fashion industry and using existing “ressources”,  giving them a new use. We were curious about this technology and its contribution to a sustainable fashion future. We are grateful that Alina answered our questions.  

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