We had the pleasure of having CEO and founder Franziska Anna Michel of YOONA Technology in Berlin take time to answer our questions about technology and sustainability. Yoona Tech uses artificial intelligence to automate the fashion design process. The sustainable fashion future is already here.
Continue reading “Franziska Anna Michel, YOONA Technology, Berlin”
Looop, the first in-store direct-to customer recycling system form garment to garment (G-2-G), is now live in Europe, Stockholm, Sweden. Before, it was set up in Hong Kong. With looop, used clothes, post-consumer waste, will be transformed in new clothes, within a few hours. The groundbreaking technology presents a solution, heading into the right direction, towards a circular economy. Continue reading “H&M Foundation & HKRITA, Stockholm”
Vasco, and Pedro and Pedro have started ISTO. in 2017 in Lisbon, because they have been searching for men clothes, with a very good quality and an affordable price. Their search stayed unsuccessful, that was when they decided to solve that by themselves. ISTO. stands for I – Independence, S – Superb, T – Transparent and O for Organic. Nowadays the brand offers women and men classic minimalistic basic clothes in good quality, organic and to a good price. They reveal the true costs (price) of their clothes at every step of the value chain, which is something unique in the fashion industry. Continue reading “ISTO. from Lisboa, Portugal”
One of the topics we are interested in is the transparent production of clothing on the one hand and the sustainable consumption of clothing on the other.
An exciting project is being carried out at the TU Berlin, which will investigate how to empower teenagers and young adults to buy clothes sustainably. That there is an oversupply of clothes in private households that are not worn and that leads to an enormous waste of resources is no longer a secret here in Germany.
Continue reading “Real laboratories with students for sustainable consumer behaviour”
hessnatur is a company in the clothing industry with a purpose and has been for over 40 years. hessnatur was founded in 1976 by Heinz and Dorothea Hess, who were looking for skin-friendly, chemical-free clothing for their newly born son. When they couldn’t find what they were looking for, they took matters into their own hands. Continue reading “hessnatur, Butzbach, Germany”
At my studies of Sustainable Fashion at Copenhagen Business School, I came across a very interesting Danish producer and brand. I really like Denmark and the fashion scene there as well as the Copenhagen Fashion Summit, with its pioneering inspiring talks and networks. A reason to look closer. Although we have spotlighted some brands for sustainability here, this is a bit different. It is about underwear and sportswear.
Dilling – The sustainable choice Continue reading “Dilling, Herning, Denmark”
Nowadays, there are a lot of certificates, sustainability labels and initiatives for sustainability out there. All are approaching the way of measuring sustainability a bit differently. Due to the diversity of labels, it could be difficult for customer knowing, where to start and to stay informed and not to lose the overview. The main aim of empowering the customer through transparency could be at risk due to information overload. To find a standard of measuring sustainability and to combine many of the existing approaches could be helpful – that is what the founding members of the Sustainable Apparel Coalition (SAC) had in mind, when they introduced the Higg Index in 2012. Continue reading “Higg Index, SAC, Oakland”
A friend of mine told me about the Finnish fashion brand, which has an own sheep herd. And even better, local grannies are knitting the wool hats of Myssy. Janne and Anna have started a farmed-based fashion brand in 2009. Myssy is Finnish and means funky wool hat. Janne and Anna live and work on their sheep farm in Finland. They have set up a holistic approach to produce wool accessories in line with nature and society. Continue reading “Myssy from Pöytyä”
Mud Jeans is a real pioneer when it comes to circularity and cradle-2-cradle in the fashion industry. They produce and offer jeans in a sustainable manner. How can it be sustainable, to offer one of the “dirtiest” garments in the world? Mud Jeans revolutionizes the fashion industry by introducing the concept of “service” instead of “ownership” with they awarded “lease a jeans” system. We had the chance to meet lovely Linda from Mud Jeans at Neonyt 01/2020 and talked about their idea. Continue reading “Mud Jeans from Laren”
I come across the startup Teemill during my studies at Copenhagen Business School of Sustainable Fashion. Teemill, located at the beautiful landscape of the Isle of Wright, is one of the most interesting startups in fashion industry, when it comes to combining digitalization and sustainability. Continue reading “Teemill from Isle-of-Wright”
