ISTO. from Lisboa, Portugal

Vasco, and Pedro and Pedro have started ISTO. in 2017 in Lisbon, because they have been searching for men clothes, with a very good quality and an affordable price. Their search stayed unsuccessful, that was when they decided to solve that by themselves. ISTO. stands for I – Independence, S – Superb, T – Transparent and O for  Organic. Nowadays the brand offers women and men classic minimalistic basic clothes in good quality, organic and to a good price. They reveal the true costs (price) of their clothes at every step of the value chain, which is something unique in the fashion industry. Continue reading “ISTO. from Lisboa, Portugal”

Real laboratories with students for sustainable consumer behaviour

One of the topics we are interested in is the transparent production of clothing on the one hand and the sustainable consumption of clothing on the other.

An exciting project is being carried out at the TU Berlin, which will investigate how to empower teenagers and young adults to buy clothes sustainably. That there is an oversupply of clothes in private households that are not worn and that leads to an enormous waste of resources is no longer a secret here in Germany.

Continue reading “Real laboratories with students for sustainable consumer behaviour”

Dilling, Herning, Denmark

At my studies of Sustainable Fashion at Copenhagen Business School, I came across a very interesting Danish producer and brand. I really like Denmark and the fashion scene there as well as the Copenhagen Fashion Summit, with its pioneering inspiring talks and networks. A reason to look closer. Although we have spotlighted some brands for sustainability here, this is a bit different. It is about underwear and sportswear.  

Dilling – The sustainable choice Continue reading “Dilling, Herning, Denmark”

WEAR IT Virtual Series 2020 – 16th of July 2020

How will wearable and close to body technology products and services impact our lifes in a post corona age ? The corona pandemic has become a daily reality for the global population and the world is desperately looking for ideas and solutions to help tackle the devestating harm that is caused by this virus. Free tickets are available. Stay informed. We will do.

Higg Index, SAC, Oakland

Nowadays, there are a lot of certificates, sustainability labels and initiatives for sustainability out there. All are approaching the way of measuring sustainability a bit differently. Due to the diversity of labels, it could be difficult for customer knowing, where to start and to stay informed and not to lose the overview. The main aim of empowering the customer through transparency could be at risk due to information overload. To find a standard of measuring sustainability and to combine many of the existing approaches could be helpful – that is what the founding members of the Sustainable Apparel Coalition (SAC) had in mind, when they introduced the Higg Index in 2012. Continue reading “Higg Index, SAC, Oakland”

Myssy from Pöytyä

A friend of mine told me about the Finnish fashion brand, which has an own sheep herd. And even better, local grannies are knitting the wool hats of Myssy. Janne and Anna have started a farmed-based fashion brand in 2009. Myssy is Finnish and means funky wool hat. Janne and Anna live and work on their sheep farm in Finland. They have set up a holistic approach to produce wool accessories in line with nature and society. Continue reading “Myssy from Pöytyä”

Mud Jeans from Laren

Mud Jeans is a real pioneer when it comes to circularity and cradle-2-cradle in the fashion industry. They produce and offer jeans in a sustainable manner. How can it be sustainable, to offer one of the “dirtiest” garments in the world?  Mud Jeans revolutionizes the fashion industry by introducing the concept of “service” instead of “ownership” with they awarded “lease a jeans” system. We had the chance to meet lovely Linda from Mud Jeans at Neonyt 01/2020 and talked about their idea. Continue reading “Mud Jeans from Laren”

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